PARL Merchandise Collection
Overview
Providence Animal Rescue League (PARL) is a beloved local animal shelter in Rhode Island, offering adoption for dogs, cats, and a wide assortment of small animals. This campaign includes fresh branding and a merchandise collection intended to help raise awareness and fundraise money for the shelter. The PARL merch features hand-drawn illustrations in honor of PARL’s long collaboration with the Providence community and local artists.
⤷ Role: designer, illustrator
The redesigned branding maintains elements from the original design, taking inspiration from the original concept and color palette to give a modern and playful refresh while keeping its warmth and charm.
